Our Focus Group!

In my opinion, our focus group went quite well as we got a lot of feedback from the group of people we asked. I think next time when doing a focus group, it should be in a room where there isn't a fan that we have to shout over to be heard. I also think that it would have been better to ask a certain group of people that have read the book, as only one person in our focus group had read the book before.

We should have asked people who were fans of the book as they would have given more of a response to the idea of making it into a film. 

However, Kayleigh and I both were happy with the results we got, as a lot of people seemed to like our idea and the changes they wanted us to make, have made us develop our idea even further to make it better.

Our Results:

In our focus group, we gave out our questionnaires to twelve people to get different views and opinions on our product. Out of the twelve people, only one had read Hush Hush and said that she liked the book. She seemed to think it was a good idea for us to change it into a film.
Here are the results we got:

Would you like the option of 3D for the film?
Yes = 6
Maybe = 2
No = 4

Is there anyone else you would consider for these roles?

No = 10
Yes = 2
If yes, who? Will Ferrell and Johnny Depp

If you haven't already. has this made you want to read the book?

Yes = 4
Maybe = 6
No = 2

Is there anything you would change about our idea? If so, what?

Yes = 6
No = 6

Would you go and see the film if it came out?
Yes = 3
Maybe = 5
No = 1
I don't know = 3



From our results we have gathered more ideas to develop our product even further. For example, we have decided to add both Will Ferrell and Johnny Depp to the film, casting Will Ferrell as the loved character, Coach McConaughy and Johnny Depp as Nora's father.
Our focus group also gave us ways to change the idea to how they wanted it. These ideas were; Adding links to the website to similar sites, Choice for where the film is set, Merchandise, Competition on the website and Choice of different endings.
We decided that merchandise would be a good idea as we could make T-Shirts, Pencil Cases, Bags etc to promote the film and the book.
The competition is another good idea to include on our website as someone gave us an idea so that fans can win a chance to be in the film. An example of this that has been done before was when Evanna Lynch, who played Luna Lovegood in Harry Potter won the part and her first appearance was in the fifth film. We thought this was a good idea as it gives fans a chance to be more involved in the making of the film.

Preparing for Focus Group!

To prepare for our focus group, Kayleigh and I decided to create a mood board and a PowerPoint Presentation to show the art class that we have to present to. Kayleigh created the poster for our film and then carried on by starting to create the mood board.
Meanwhile, I was working on the PowerPoint and I created five slides for the focus group to look at whilst Kayleigh and I are presenting our idea to them.
My first slide was the Title slide that said 'Hush Hush: From Book to Movie, By Jessie Best and Kayleigh Hickey'. My next slide included why we decided to use Hush Hush, the third slide had the synopsis of the book, the fourth slide had the differences we were going to make to the film and the final slide was titled 'Your Response' and asked them to fill out the questionnaire.
After creating the PowerPoint I decided to make the questionnaires. The questions I used were:

1. Would you like the option of 3D for the film?
2. Is there anyone else you would consider for these roles? If so, who?
3. Has this made you want to read the book?
4. Is there anything else you would change about our idea, if so what?
5. Would you go and see the film if it came out?


I thought these would be effective questions but we could get some really good feedback from these questions and it will help us to develop our idea even further.
I then continued on to make the web layout that included the poll where people can vote for which actors they want in the film. I made this on Photoshop and included a title and pictures of all the actors that the public can vote for.
Kayleigh created a title on the mood board, in writing that is similar to the font used on the book cover. She then stuck her poster down, a picture of the front cover of the book and our web layout. She also wrote different parts of the synopsis down on the mood board in different places.
Our focus group is taking place on Wednesday 12th December at 3:45pm.