Key:
Blue: poster: The poster will be used in weeks three and
four as it will be released just after the trailer but before all the press and
merchandise.
Pale Pink: Billboard: The billboard will be released just
after the poster and will carry on for three weeks to make sure that people
have definitely seen it.
Orange: Merchandise: The merchandise will be one of the last things
to be released as it generally becomes more popular once people have seen the
film.
Purple: Premiere: The premiere will be one of the last items
on the media plan because this will once the movie has come out
Red: Press Release: The press release will be the first item
on the media plan because it will introduce everyone to the movie
Yellow: Trailer: The trailer will be in weeks two and three
as this also introduces people to the movie.
Green: Website: The website will be during weeks, five to seven
as it will be available for people who are interested in and for people who
have seen the poster and want to scan in their QR codes.
Pink: Social Networks: The Facebook and Twitter pages will
be the last items on the media plan because these will be for people to use
once they have seen the film.
