Product
Virgin is a huge brand. It has very clear values. The product range is wide and growing.
- TV
- Planes
- Broadband
- Trains
Virgin's success has been facilitated by one single factor, Richard Branson. He is more successful than any other businessman.
Promotion
Virgin Atlantic Advertisement:
-Colour: Red is the main colour and that is because it's the main colour that is associated with the brand. In this sense, red could mean adventure and ambition, giving viewers a sight of what it in store for them if they decide to use Virgin Atlantic.
-Luxury and Quality: The advertisement looks very luxurious as it makes you feel like you are there and you can see how the guests are treated. The quality of the advertisements involves a lot of men and women dancing and looking quite seductive and the whole point of this is that sex sells and that is part of what they're trying to get people to see.
-Comfort with travel: You can see from the advertisement that everyone who uses Virgin Atlantic are very relaxed and comfortable and the reason for this is because the air hostess' are spending time with the people and bringing them whatever they wish. The advertisement has a part that shows a man sleeping on some clouds with the air hostess saying 'Shh' to the camera.
-Places to travel: The idea of the advert is that you can travel anywhere with Virgin Atlantic and the advertisement makes you see this through use of different props to make viewers believe they are in different places.
-Success: The advertisement makes you think of success as it shows drinks like Martini's and food like shrimp to make people think of posh places and therefore showing that the airline is very posh and successful.
-Caring: From the advertisement, you can see that the air hostess' are caring as they are looking after every customer and making sure that they have everything they need, including food, drink and comfort for sleep.
-Appearance: The appearance of the advert is very posh and sophisticated and gives off the idea that Virgin Atlantic is a wise choice to make when deciding who to fly with when going away. They show the air hostess' dancing and looking very smart in their uniforms, making everyone see that they are always going to stay in this smart attire and not slack when doing their job.
-Opportunities: The advertisement gives off opportunities as they show places to travel and therefore gives viewers a chance to see what they can choose from. It also includes a chance for people to see what they can have when flying with Virgin Atlantic through the comfort and luxury side.
-Equality of genders: The advertisement can be aimed for both males and females, as the advertisement includes both men and women dancing and showing the opportunities for people. However, some people have argued that it is based more for men as there are lots of women in the advert that dance around and look after the men. This can also be deemed as sexist as not once does the advert show a man looking after the customers.
Price:
Virgin Atlantic is a high end brand and therefore prices are quite high for a flight. Compared to other brands, the cost of Virgin Atlantic will be somewhat higher as they include a lot more comfort and quality into their flights than a lot of other brands such as Thomas Cook and British Airways etc.
Place:
Virgin Atlantic can take you anywhere you wish to go as they travel everywhere. However, they are an American company and mostly fly out to/from America.
Price:
Virgin Atlantic is a high end brand and therefore prices are quite high for a flight. Compared to other brands, the cost of Virgin Atlantic will be somewhat higher as they include a lot more comfort and quality into their flights than a lot of other brands such as Thomas Cook and British Airways etc.
Place:
Virgin Atlantic can take you anywhere you wish to go as they travel everywhere. However, they are an American company and mostly fly out to/from America.
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