Evaluation

1. What are the strengths of your alternative CV?
My alternative CV is unique and also is very clear to read. I think that where I have used different cards for different bits of information, this works well as it will be easier for people to understand. Also, I have used the same design on each of my cards which makes them look effective as the design is colourful and therefore will be eye-catching and attract an audience.

2. Why is your alternative CV suitable for the industry?
My CV is suitable for the industry because I used PhotoShop to create the cards. PhotoShop is a big part of the media industry as it is often used for magazines and newspapers. I also think it would be suitable because I have included images as well as font and used skills that I have learnt in Graphics and Journalism.

3. What are the possible weaknesses of your CV?
I think something that makes my CV weak is that playing cards have been done before. The idea for the CV was unique but playing cards are not an original idea. I also think that other alternative CV's would be more eye-catching than mine, for example, if someone made a 3D CV, then the audience are more likely to view this CV than mine. Also, a company would be more interested in the 3D design than in the playing card design.

4. If you were to complete a second CV, what changes would you make and why?
I would probably change my idea if I was going to make another alternative CV. I am happy with my idea but if I were to change it, I would probably make it more creative. For example, I would probably create my designs by hand as I would enjoy this a lot more than creating it on the computer. I also would be more free when creating the CV by hand and would be able to try out different designs as i would feel more confident than when I was on PhotoShop.

Justification!

I decided to create my alternative CV the way I did because I thought it would stand out and be very unique. The idea came to me through the use of the playing card assignment we had in Graphics. I thought that I would use one suit ( I chose hearts) and then I could make thirteen cards that would be relevant for my CV. For example, I would use one card for my personal statement, another for my education etc.
In the end, I had thirteen cards and my last card I used for 'References available on request'. I decided to use the same design on all of my cards so that they don't look too extreme.

Jobs in Graphics (Editorial Designer)

Jobs for Graphics (CV and Covering Letter)

http://www.jobsite.co.uk/jobs/publishingandmedia/graphic-designer/england

http://www.reed.co.uk/jobs/media-digital-creative/graphic-design/london

http://jobs.telegraph.co.uk/jobs/media-and-digital/

The job that I have chosen to focus on for my CV and covering letter is an Editorial Designer. The job is based in London and the responsibilities include:

• Maintain a high level of organisation to ensure the effective tracking of editorial content for both print products.
• Able to work a flexible five day rota across a seven day operation. 
• Meet all editorial deadlines.

'Working closely with art directors, the position will have responsibility for designing pages across all newspaper sections in liaison with editors, picture editors and production journalists with versatility and efficiency being key.'

I thought this would be useful as it involves graphics but also involves newspapers which include the journalism aspect of media as well. Also, it is useful for this job to have knowledge in Photoshop, InDesign and Illustrator which is what I have learnt on this course. 

Final Major Project - Justification

For my creative CV, I have decided to create playing cards that will each have seperate information about me. Information will include personal statement, education, qualities and skills etc. I have decided to create thirteen cards so that they will all be the same suit. For example, this may be spades. This means that there may be too many cards for the information I need. This way I can use different words on some cards that explain who I am and what I do. I think this idea will be good because it is creative and will also fit nicely in my exhibition as people can then pick up the cards and look through them so it will make my exhibition interactive in a way.

Media Plan

  Key:

Blue: poster: The poster will be used in weeks three and four as it will be released just after the trailer but before all the press and merchandise.

Pale Pink: Billboard: The billboard will be released just after the poster and will carry on for three weeks to make sure that people have definitely seen it.

Orange: Merchandise:  The merchandise will be one of the last things to be released as it generally becomes more popular once people have seen the film.

Purple: Premiere: The premiere will be one of the last items on the media plan because this will once the movie has come out

Red: Press Release: The press release will be the first item on the media plan because it will introduce everyone to the movie

Yellow: Trailer: The trailer will be in weeks two and three as this also introduces people to the movie.

Green: Website: The website will be during weeks, five to seven as it will be available for people who are interested in and for people who have seen the poster and want to scan in their QR codes.

Pink: Social Networks: The Facebook and Twitter pages will be the last items on the media plan because these will be for people to use once they have seen the film.

Marketing Strategy

In response to the creative brief, the strategy will involve a through-the-line campaign which will attract 18-27 year old audience. The campaign will use traditional methods of advertising with elements of exclusive and interactive content, such as a premiere and merchandise.

Press Release

Fans of comedy will be happy to hear that Relativity Media are teaming up with Peter Farrelly to produce Movie 43. Stars set to appear in this gross-out comedy are Richard Gere, Emma Stone, Kate Winslet and Dennis Quaid. Farrelly, who has previously worked with his brother to produce comedies such as Me, Myself And Irene, There's Something About Mary and Shallow Hal, has worked with multiple directors to produce this movie, including Steve Carr, James Duffy, James Gunn and Elizabeth Banks, who also starred in the movie herself.

The merchandise for the movie will be T-shirts and mugs. The T-shirts will have the same design but with a different characters face on the front so that fans will be able to choose the T-shirts with their favourite characters. The mugs will have different designs. Some will include the cast names, whereas others will include pictures of the characters. The clothing items will be sold in shops such as TopMan, New Look and Primark. The mugs will be sold online. There will also a vest that fans can buy which will be sold in the same places as the T-shirts. The prices for the items will be as follows:
T-shirt will be £7.99, vests will be £5.99 and mugs will be £9.99.


The premiere for the movie will be held at the Empire in Leicester Square. The invitation includes the time, which is 6:00pm. The certificate which is a 15, the running time which is 94 minutes and the date which is Saturday 12th May. The invitation also includes the warning that there is no audio allowed into the cinema.











The poster will be ideal for the target audience as it includes pictures of all the cast members as well as stills from the movie. There is also a QR code on the poster so that fans can get involved. The poster sticks to the colour scheme and will be used on bus stops and in magazines. The fans will be happy with this poster as it does not give too much away but it gives them enough to make them interested in watching the movie.











The billboard is to entice the viewers. It will be used in busy places such as London and shopping centres. It does not give too much of the film away but makes viewers interested by the use of the slogan 'The Most Shocking Movie You Will Ever See'. The images used are stills from the film which are quite jumbled together so it may confuse people and therefore intrigue them.






 Facebook: http://www.facebook.com/#!/WhatIsMovie43?fref=ts
Twitter: @WhatIsMovie43


List of the media the press release will be sent to:

• The Sun
• Jonathon Ross
• Empire
• Total Film

The aim of sending the press release to these places is to entice a wide audience through the use of how different each media place is. For example, Jonathon Ross is a TV presenter who has his own show, so therefore, members of the cast could go own for an interview and promote the film. The Sun is a newspaper and will therefore include the posters as well as information about the movie.
The press release will specifically be sent to Empire and Total Film as they will allow a double page spread of interviews and reviews as it would appeal to a broader audience, unlike, for example, an animated film which will only appeal to a niche audience.