Movie 43 Research

Movie 43 is the new comedy film that features many different actors including Kate Winslet, Richard Gere, Emma Stone, Seann William Scott, Halle Berry, Hugh Jackman, Steven Merchant and Elizabeth Banks.
The film was directed and produced by Peter Farrelly who also directed There's Something About Mary, Shallow Hal, Stuck On You and Me, Myself And Irene.
Below, are some of the existing posters for Movie 43. They use a certain colour scheme, which I am going to stick with and they also include pictures of the cast as well as cast names. The names on the poster are also all in a certain colour scheme which I think looks effective. I will make my poster similar to this and the New Year's Eve poster. I will also use the existing slogans for the film on my billboard and poster. For example, one of the slogans is below and reads: 'The Biggest Cast Ever Assembled'.


















Here is the link to the trailer which is available on YouTube:
http://www.youtube.com/watch?v=A9fBCkwDW8c

Movie 43 was previously titled Truth or Dare, the idea for the film started in late 2009 and therefore there has been a four year wait for the film to come out. The film was shot from March 2010 to late 2012 and was released in America in January 2013. The film has received mostly negative reviews from critics and was one of the worst rated movies on Rotten Tomatoes.

One person stated: 'Movie 43 will earn a cult niche in cinema history if only for the film's bizarre coupling of high-octane talent with some of the worst comic ideas ever imagined'

Similar Movies:
Shallow Hal (Same Director)
 Shallow Hal is a 2001 movie that was made by the same director. I am going to look at how this film was marketed and the outcome of the movie and it's marketing. The film stars Jack Black and Gwyneth Paltrow, where Black plays a shallow man named Hal who only see's beauty within looks. Until he meets guru, Tony Robbins who convinces him that beauty is on the inside. Hal then starts seeing the inner beauty of women and falls in love with Rosemary, a kind-hearted and funny Peace Corps volunteer. To Hal, she is thin and beautiful but in real life she is actually 300 pounds. Hal soons begins to see that beauty is on the inside and that you shouldn't judge people by what they look like.
The film has been rated with mostly negative reviews on Rotten Tomatoes, with 51% of people disliking the movie. Although, there have been some positive comments like:

'Often very funny, but also surprisingly moving at times' -Roger Ebert
'Disguised as a gross-out comedy simply in order to get made, it's a heartfelt portrait of living in our own skin' -Jeremiah Kipp

















The original movie poster



Here is the link to the Shallow Hal trailer:
http://www.youtube.com/watch?v=NMLZnY2nLcw
The only problem with the trailer is that it does give a lot of the film away and this makes viewers bored when they watch the movie as they have already seen the funny parts of the movie and can predict whats going to happen at certain parts of the movie.



New Year's Eve (Movie with big cast)
New Year's Eve is a 2011 movie that also features a lot of celebrities, just like Movie 43. The movie is a romantic comedy directed by Garry Marshall and stars actors such as Halle Berry, Sarah Jessica Parker, Michelle Pfeiffer, Zac Efron, Ashton Kutcher and Robert De Niro. It also includes different stories, like Movie 43. It is based around a different group of people and their plans in New York on New Year's Eve.

The film has its own website that plays the trailer to the film automatically. It also includes the member of the cast at the top of the page and allows a link for you to enter the site.

Once clicking this link, the site then allows a scroll down box that allows you to learn about the film, see the gallery of images of the cast and crew, view downloads such as posters and wallpapers for fans and more.

Here is the poster and front cover of the dvd:

I think the fact that they have used all the cast members on the dvd cover is clever as it can be a way to bring fans in. For example, if they see a cast member that they like, this may intrigue them and give them the need to watch the film, even if they haven't heard anything about it. Also, it has the tagline on the front 'Let The Countdown Begin' which does not give too much of the film away. I also think including the other films that the director has worked on is important as well because if they like those movies, then they will watch this one as they know it's a director that they know of.

The good thing about the trailer of this film is that it does not give too much away, it shows the different stories of the characters in the film and also makes sure that it includes every cast member in the film to draw people in.