Product Proposal

Product Description:
A film that is based on an existing novel by Becca Fitzpatrick. Hush Hush is based on a fallen angel who is in need of a sacrifice to become human. However, he ends up falling in love with the girl who is meant to be used as his sacrifice. We are going to make this into a movie similar to what has happened in the past with Twilight, Harry Potter etc.
However, we are going to make a few changes to make the film seem different and surprising to the audience. In the novel, Nora Grey, the main character, has lost her father due to him being shot. We are going to keep her father alive but make her parents divorced. We are going to allow Nora to discover that her father is still alive at the end of the movie, when she touches Patch's wing scars on his back and sees that Patch had a conversation with her father.
Another change we are going to make is that we're going to make Patch and Nora's biology teacher, Coach McConaughy a character that everyone will fall in love with by making him funny and enjoyable to watch. Then, at the end of the film he gets killed by Jules, the main antagonist in the first book.

Target Audience:
The film will relate to the same target audience as the Twilight movies. The main audience for our movie will be both male and females ages 13-25. However, the audience will be predominantly female, as the storyline holds aspects of romantic-comedy, action and mystery. The audience will also be fans of the book. Anyone who has enjoyed the book will enjoy the film as it includes surprises that differ from the novel, but doesn't change the story too much so that it won't disappoint them.

Competitive Environment:
The competition for Hush Hush will be Breaking Dawn Part 2 and The Hunger Games: Catching Fire. This is because Hush Hush will have the same target audience and therefore we need to make our film stand out to make sure that people want to go and see it as much as these films. The reason that Breaking Dawn Part 2 and The Hunger Games: Catching Fire are so popular is because they are sequels to movies that already exist. This is why we need to make our film different to make people want to go and see it. We decided on creating a website that informs people about the book and the fact that it's becoming a movie, as well as allowing fans to vote which actors they want in the film. The actors for the two main characters, Patch and Nora, will be chosen by the public. We will give them a list of actors that they would like to see in the film and the most popular choice will appear in the movie.

Pricing Strategy:
We are hoping to get our pricing strategy the same as the first Twilight film and the first The Hunger Games film, as they were both based on books as well and they also have the same target audience. The first Twilight movie made $192,769, 854 in the cinema alone and The Hunger Games made $408,010,692. We are aiming to achieve somewhere in between these prices for Hush Hush or if not somewhere close to the prices.

Availability/Distribution:
There is a gap in the market for Hush Hush to be made into a film, as there are no plans for it to become one just yet. Our product's USP is the online poll that we are going to use for the public to vote for who they want in the film. We will use the online poll on the Hush Hush website as well as on social networking sites such as Twitter and Facebook. Therefore, this will allow more people to see the poll and are more likely to vote. Also, our main target audience are people who often use these sites and so this is a safe place to use the online poll.

SWOT Analysis:

Strengths: The strengths of our product is the fact that we are going to change our storyline slightly so people will be surprised as well as the online poll to allow the public to be more involved in the film.

Weaknesses: Our weakness will be that the film will be in cinemas when movies like the latest hunger games will be out and therefore we may not get enough viewers.

Opportunities: Our opportunities will be that we can use merchandise if the film becomes very successful as well as using the poll to get everyone involved, perhaps more people than if we just brought out the film how we wanted it.

Threats: The threats that we have are our competition, so the new twilight film and the hunger games movies. We need to make sure that our product is more interesting and gives people more for their money than what these existing films do.

Changes for Hush Hush Film

Mind map of Ideas for Product Development:

Film:

·      Hush Hush (Book made into a film)

·      How can we change the film so it’s different from the existing book?

Main character’s dad stays alive, however he does not live with Nora and her mum. Her parents are separated so that the second book/film makes sense and does not have as many changes.

Kill Coach McConaughy (Jules shoots him). We’re going to make Coach McConaughy a funny character, letting everyone love his character so that when he gets killed our audience will feel something.

·      Create a poll where people can vote for who they want to star in the film (web design)

Secondary Research

Sector:	Products	Product Development
Telecommunications	iPhone – The iPhone is the latest phone to be released and is very popular with teenagers. The newest iPhone is the iPhone 5 and is basically a newer and more equipped version of the iPhone 4.	This product can be developed by making an iPhone 5s or an iPhone 6 that will be more updated each time.
Film	The Twilight Saga: Breaking Dawn Part 2 is about to be released. The Twilight Saga has been very successful due to the books that it is based on, written by Stephanie Meyer. Twilight, New Moon, Eclipse and Breaking Dawn are the four products. However, the last film had to be made in two parts as it was too long.	This product can be developed through the author writing more books and then the films being made based on them. Stephanie Meyer has been talking about writing more books based on Twilight in the future.
TV	Sky is a service that allows viewers more channels and more to watch, as well as being able to record, pause and fast forward television programmes.	This product can be developed through changing the name of the service as well as adding more applications to the service including finding any programme that you want to watch and being able to watch it.
Print	The Daily Mail is a newspaper that includes all news including; Sport, Showbiz, Health, Money and Travel. It features everything the readers want.	This product can be developed through creating more newspapers in the future, the good thing about newspapers is that they are always developing.
Electronics	PlayStations have been very popular for over a decade. They allow children to young adults to play games of their choice when connected to the television. The latest PlayStation has been the PlayStation 3.	This product can be developed through the creation of the PlayStation 4 and so on. These could maybe include a different design as well as different ways to play different games.
Technical	Kindles are the latest technology that has been quite popular with the public. It allows people to download and read books on a little screen, and it’s easy to fit in a bag without having to take lots of books with you.	This product can be developed through using 3D technology to make it look better as well as making it clearer for people to read.
Radio	Heart Radio Station is a CHR Station that plays a variety of music. It’s a popular station throughout the country as it plays songs from the 80’s to this generation. Heart also plays the top 40 hits every Sunday.	This product can be developed as the station is played everyday and sometimes they also change the name of the station. Like Capital Radio Station used to be Galaxy and was then changed to develop the station.
Web	Social Networking Sites are very popular between young adults to adults these days as there are quite a few that people can join now to meet up with old friends and make new ones as well as creating events to invite people to. These sites include; Facebook, Twitter, Tumblr and MySpace.	This product can be developed as there are more sites that have been created since they’ve become very popular. Also, the sites change around every now and then whether it be their layout or colour etc.
Music	Nowadays, there are many ways to listen to music, whether it be on a stereo, radio, iPod or website. The most popular way to listen to music is on an iPod as more people are downloading music off their iTunes account.	This product can be developed as iTunes can change around how they let people buy and download the music as well as more websites could create ways to for users to listen to music.