Secondary Research

Sector:	Products	Product Development
Telecommunications	iPhone – The iPhone is the latest phone to be released and is very popular with teenagers. The newest iPhone is the iPhone 5 and is basically a newer and more equipped version of the iPhone 4.	This product can be developed by making an iPhone 5s or an iPhone 6 that will be more updated each time.
Film	The Twilight Saga: Breaking Dawn Part 2 is about to be released. The Twilight Saga has been very successful due to the books that it is based on, written by Stephanie Meyer. Twilight, New Moon, Eclipse and Breaking Dawn are the four products. However, the last film had to be made in two parts as it was too long.	This product can be developed through the author writing more books and then the films being made based on them. Stephanie Meyer has been talking about writing more books based on Twilight in the future.
TV	Sky is a service that allows viewers more channels and more to watch, as well as being able to record, pause and fast forward television programmes.	This product can be developed through changing the name of the service as well as adding more applications to the service including finding any programme that you want to watch and being able to watch it.
Print	The Daily Mail is a newspaper that includes all news including; Sport, Showbiz, Health, Money and Travel. It features everything the readers want.	This product can be developed through creating more newspapers in the future, the good thing about newspapers is that they are always developing.
Electronics	PlayStations have been very popular for over a decade. They allow children to young adults to play games of their choice when connected to the television. The latest PlayStation has been the PlayStation 3.	This product can be developed through the creation of the PlayStation 4 and so on. These could maybe include a different design as well as different ways to play different games.
Technical	Kindles are the latest technology that has been quite popular with the public. It allows people to download and read books on a little screen, and it’s easy to fit in a bag without having to take lots of books with you.	This product can be developed through using 3D technology to make it look better as well as making it clearer for people to read.
Radio	Heart Radio Station is a CHR Station that plays a variety of music. It’s a popular station throughout the country as it plays songs from the 80’s to this generation. Heart also plays the top 40 hits every Sunday.	This product can be developed as the station is played everyday and sometimes they also change the name of the station. Like Capital Radio Station used to be Galaxy and was then changed to develop the station.
Web	Social Networking Sites are very popular between young adults to adults these days as there are quite a few that people can join now to meet up with old friends and make new ones as well as creating events to invite people to. These sites include; Facebook, Twitter, Tumblr and MySpace.	This product can be developed as there are more sites that have been created since they’ve become very popular. Also, the sites change around every now and then whether it be their layout or colour etc.
Music	Nowadays, there are many ways to listen to music, whether it be on a stereo, radio, iPod or website. The most popular way to listen to music is on an iPod as more people are downloading music off their iTunes account.	This product can be developed as iTunes can change around how they let people buy and download the music as well as more websites could create ways to for users to listen to music.