Product Proposal

Product Description:
A film that is based on an existing novel by Becca Fitzpatrick. Hush Hush is based on a fallen angel who is in need of a sacrifice to become human. However, he ends up falling in love with the girl who is meant to be used as his sacrifice. We are going to make this into a movie similar to what has happened in the past with Twilight, Harry Potter etc.
However, we are going to make a few changes to make the film seem different and surprising to the audience. In the novel, Nora Grey, the main character, has lost her father due to him being shot. We are going to keep her father alive but make her parents divorced. We are going to allow Nora to discover that her father is still alive at the end of the movie, when she touches Patch's wing scars on his back and sees that Patch had a conversation with her father.
Another change we are going to make is that we're going to make Patch and Nora's biology teacher, Coach McConaughy a character that everyone will fall in love with by making him funny and enjoyable to watch. Then, at the end of the film he gets killed by Jules, the main antagonist in the first book.

Target Audience:
The film will relate to the same target audience as the Twilight movies. The main audience for our movie will be both male and females ages 13-25. However, the audience will be predominantly female, as the storyline holds aspects of romantic-comedy, action and mystery. The audience will also be fans of the book. Anyone who has enjoyed the book will enjoy the film as it includes surprises that differ from the novel, but doesn't change the story too much so that it won't disappoint them.

Competitive Environment:
The competition for Hush Hush will be Breaking Dawn Part 2 and The Hunger Games: Catching Fire. This is because Hush Hush will have the same target audience and therefore we need to make our film stand out to make sure that people want to go and see it as much as these films. The reason that Breaking Dawn Part 2 and The Hunger Games: Catching Fire are so popular is because they are sequels to movies that already exist. This is why we need to make our film different to make people want to go and see it. We decided on creating a website that informs people about the book and the fact that it's becoming a movie, as well as allowing fans to vote which actors they want in the film. The actors for the two main characters, Patch and Nora, will be chosen by the public. We will give them a list of actors that they would like to see in the film and the most popular choice will appear in the movie.

Pricing Strategy:
We are hoping to get our pricing strategy the same as the first Twilight film and the first The Hunger Games film, as they were both based on books as well and they also have the same target audience. The first Twilight movie made $192,769, 854 in the cinema alone and The Hunger Games made $408,010,692. We are aiming to achieve somewhere in between these prices for Hush Hush or if not somewhere close to the prices.

Availability/Distribution:
There is a gap in the market for Hush Hush to be made into a film, as there are no plans for it to become one just yet. Our product's USP is the online poll that we are going to use for the public to vote for who they want in the film. We will use the online poll on the Hush Hush website as well as on social networking sites such as Twitter and Facebook. Therefore, this will allow more people to see the poll and are more likely to vote. Also, our main target audience are people who often use these sites and so this is a safe place to use the online poll.

SWOT Analysis:

Strengths: The strengths of our product is the fact that we are going to change our storyline slightly so people will be surprised as well as the online poll to allow the public to be more involved in the film.

Weaknesses: Our weakness will be that the film will be in cinemas when movies like the latest hunger games will be out and therefore we may not get enough viewers.

Opportunities: Our opportunities will be that we can use merchandise if the film becomes very successful as well as using the poll to get everyone involved, perhaps more people than if we just brought out the film how we wanted it.

Threats: The threats that we have are our competition, so the new twilight film and the hunger games movies. We need to make sure that our product is more interesting and gives people more for their money than what these existing films do.