Press Release

Fans of comedy will be happy to hear that Relativity Media are teaming up with Peter Farrelly to produce Movie 43. Stars set to appear in this gross-out comedy are Richard Gere, Emma Stone, Kate Winslet and Dennis Quaid. Farrelly, who has previously worked with his brother to produce comedies such as Me, Myself And Irene, There's Something About Mary and Shallow Hal, has worked with multiple directors to produce this movie, including Steve Carr, James Duffy, James Gunn and Elizabeth Banks, who also starred in the movie herself.

The merchandise for the movie will be T-shirts and mugs. The T-shirts will have the same design but with a different characters face on the front so that fans will be able to choose the T-shirts with their favourite characters. The mugs will have different designs. Some will include the cast names, whereas others will include pictures of the characters. The clothing items will be sold in shops such as TopMan, New Look and Primark. The mugs will be sold online. There will also a vest that fans can buy which will be sold in the same places as the T-shirts. The prices for the items will be as follows:
T-shirt will be £7.99, vests will be £5.99 and mugs will be £9.99.


The premiere for the movie will be held at the Empire in Leicester Square. The invitation includes the time, which is 6:00pm. The certificate which is a 15, the running time which is 94 minutes and the date which is Saturday 12th May. The invitation also includes the warning that there is no audio allowed into the cinema.











The poster will be ideal for the target audience as it includes pictures of all the cast members as well as stills from the movie. There is also a QR code on the poster so that fans can get involved. The poster sticks to the colour scheme and will be used on bus stops and in magazines. The fans will be happy with this poster as it does not give too much away but it gives them enough to make them interested in watching the movie.











The billboard is to entice the viewers. It will be used in busy places such as London and shopping centres. It does not give too much of the film away but makes viewers interested by the use of the slogan 'The Most Shocking Movie You Will Ever See'. The images used are stills from the film which are quite jumbled together so it may confuse people and therefore intrigue them.






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List of the media the press release will be sent to:

• The Sun
• Jonathon Ross
• Empire
• Total Film

The aim of sending the press release to these places is to entice a wide audience through the use of how different each media place is. For example, Jonathon Ross is a TV presenter who has his own show, so therefore, members of the cast could go own for an interview and promote the film. The Sun is a newspaper and will therefore include the posters as well as information about the movie.
The press release will specifically be sent to Empire and Total Film as they will allow a double page spread of interviews and reviews as it would appeal to a broader audience, unlike, for example, an animated film which will only appeal to a niche audience.