My Billboard Ad

Here is the billboard advertisement that I have decided to create for Movie 43. I decided to create it like this as I think that it gives viewers a chance to see that the movie is quite random and funny. It is also something that the public would not have seen before on a billboard so it will make them want to use word of mouth to tell people about it. Also, it may make them want to stop and take a photo so that they can upload it to Facebook/Twitter and show all their friends and family. I decided to use the slogan 'The Most Shocking Movie You Will Ever See' as I think this gives the public the will to go and see the movie, just to see how shocking it really is. I decided to use the stills I did from the movie because I thought that they didn't give too much away but they were quite intriguing and are able to draw the public in as they don't know what to expect in the film from these images. My billboard will be included in places such as Commercial Road and popular places such as Leicester Square in London. This is because I would like to get the film noticed by as many people as possible and the way to do that is to include the billboard ad in popular places.

Movie 43 Poster

Here is the poster that I have made as part of my marketing campaign along with the QR code. My poster will be used on bus stops in busy places such as Commercial Road, Cosham, Fareham etc. It will be placed in busy spots because more people need to notice the film so that they would want to go and see the movie. The poster can be placed in magazines such as OK!, Now and Closer as this would entice more of an audience. As you can see, I made my poster very similar to the New Year's Eve poster as I thought that it looked effective and was a good way of drawing people in. Most of the cast members are included on the poster as well as names because I think people will see an actor/actress that they like and then perhaps decide to watch the movie. I've also included stills from the movie itself to give people an idea of what the movie is about as the title doesn't really give much away. I included the QR code which will draw a different range of audiences in as I've decided that if they scan the QR code on their phones, they can see exclusive clips from the film.

Movie 43 - From Research to Marketing Campaign

From my research, I have decided that I will create a poster that is similar to the New Year's Eve poster. By this I mean I will include all the cast of the film on the poster to draw people in. To make my idea different and stand out however, I will include a QR code on the bottom of my poster that will allow the public to scan in the code and find exclusive clips from the movie. The movie poster is the most important part as without it, no one will really know that the film exists. The poster can be used anywhere, in magazines, newspapers, even on bus stops. Everyone will see the poster at some point so it is most important because it catches the attention of the public and lets them see that the movie exists.

QR Code

New Year's Eve Poster



I have also decided to create an image on a billboard that will catch the eye of passers by so that they will want to stop and take a photo and upload it to Facebook. This image can then be shared by lots of people so that the word spreads around about Movie 43. The good thing about billboard advertisements are that they are very big and attract a lot of attention. Billboards usually do not have to be too extreme as people notice them anyway because of their size. However, when it comes to film advertising on billboards, I think the more extreme, the better. This is because it would then draw the public in and make them want to see the film because of how good the advertising was for it.












Billboard Advertising





I think Merchandise will be a good marketing technique to use as I can create T-Shirts and mugs etc. to help promote the film. There are a lot of films that have merchandise. Below, are some different types of merchandise for The Dark Knight and The Wolfman. As you can see, T-shirts and other type of clothing were made for The Dark Knight, which is what gave me the idea for T-shirts for Movie 43. Clothing items and books helped the marketing of The Wolfman. Other items that are good for movie merchandising are mugs, key rings and video games.







  Examples of Movie Merchandise










Another idea was to create the premiere, I will decide where the premiere will be held, what the background for the images will be and I also will be designing the invitation to the premiere. Below is an example of a film premiere. The cast and crew members will all be there and will have their pictures taken in front of the backdrop for the press. The movie will then be played in the cinema where the premiere is held at a certain time. I will be designing the invitation to the premiere as these are important for all the guests and also include the design for the movie they are going to see.





















My last idea was to write a press release to get the word out about the movie and also write who I am going to send my press release to. The point of the press release is to provide information to the media about the film. It will contain facts and information about the movie, the marketing for the movie including the premiere. It will also include how to get in contact with the production company and also the Facebook and Twitter pages for the movie. The press release will also contain the list of media that it will be sent to and why.

Movie 43 Research

Movie 43 is the new comedy film that features many different actors including Kate Winslet, Richard Gere, Emma Stone, Seann William Scott, Halle Berry, Hugh Jackman, Steven Merchant and Elizabeth Banks.
The film was directed and produced by Peter Farrelly who also directed There's Something About Mary, Shallow Hal, Stuck On You and Me, Myself And Irene.
Below, are some of the existing posters for Movie 43. They use a certain colour scheme, which I am going to stick with and they also include pictures of the cast as well as cast names. The names on the poster are also all in a certain colour scheme which I think looks effective. I will make my poster similar to this and the New Year's Eve poster. I will also use the existing slogans for the film on my billboard and poster. For example, one of the slogans is below and reads: 'The Biggest Cast Ever Assembled'.


















Here is the link to the trailer which is available on YouTube:
http://www.youtube.com/watch?v=A9fBCkwDW8c

Movie 43 was previously titled Truth or Dare, the idea for the film started in late 2009 and therefore there has been a four year wait for the film to come out. The film was shot from March 2010 to late 2012 and was released in America in January 2013. The film has received mostly negative reviews from critics and was one of the worst rated movies on Rotten Tomatoes.

One person stated: 'Movie 43 will earn a cult niche in cinema history if only for the film's bizarre coupling of high-octane talent with some of the worst comic ideas ever imagined'

Similar Movies:
Shallow Hal (Same Director)
 Shallow Hal is a 2001 movie that was made by the same director. I am going to look at how this film was marketed and the outcome of the movie and it's marketing. The film stars Jack Black and Gwyneth Paltrow, where Black plays a shallow man named Hal who only see's beauty within looks. Until he meets guru, Tony Robbins who convinces him that beauty is on the inside. Hal then starts seeing the inner beauty of women and falls in love with Rosemary, a kind-hearted and funny Peace Corps volunteer. To Hal, she is thin and beautiful but in real life she is actually 300 pounds. Hal soons begins to see that beauty is on the inside and that you shouldn't judge people by what they look like.
The film has been rated with mostly negative reviews on Rotten Tomatoes, with 51% of people disliking the movie. Although, there have been some positive comments like:

'Often very funny, but also surprisingly moving at times' -Roger Ebert
'Disguised as a gross-out comedy simply in order to get made, it's a heartfelt portrait of living in our own skin' -Jeremiah Kipp

















The original movie poster



Here is the link to the Shallow Hal trailer:
http://www.youtube.com/watch?v=NMLZnY2nLcw
The only problem with the trailer is that it does give a lot of the film away and this makes viewers bored when they watch the movie as they have already seen the funny parts of the movie and can predict whats going to happen at certain parts of the movie.



New Year's Eve (Movie with big cast)
New Year's Eve is a 2011 movie that also features a lot of celebrities, just like Movie 43. The movie is a romantic comedy directed by Garry Marshall and stars actors such as Halle Berry, Sarah Jessica Parker, Michelle Pfeiffer, Zac Efron, Ashton Kutcher and Robert De Niro. It also includes different stories, like Movie 43. It is based around a different group of people and their plans in New York on New Year's Eve.

The film has its own website that plays the trailer to the film automatically. It also includes the member of the cast at the top of the page and allows a link for you to enter the site.

Once clicking this link, the site then allows a scroll down box that allows you to learn about the film, see the gallery of images of the cast and crew, view downloads such as posters and wallpapers for fans and more.

Here is the poster and front cover of the dvd:

I think the fact that they have used all the cast members on the dvd cover is clever as it can be a way to bring fans in. For example, if they see a cast member that they like, this may intrigue them and give them the need to watch the film, even if they haven't heard anything about it. Also, it has the tagline on the front 'Let The Countdown Begin' which does not give too much of the film away. I also think including the other films that the director has worked on is important as well because if they like those movies, then they will watch this one as they know it's a director that they know of.

The good thing about the trailer of this film is that it does not give too much away, it shows the different stories of the characters in the film and also makes sure that it includes every cast member in the film to draw people in.

Our Focus Group!

In my opinion, our focus group went quite well as we got a lot of feedback from the group of people we asked. I think next time when doing a focus group, it should be in a room where there isn't a fan that we have to shout over to be heard. I also think that it would have been better to ask a certain group of people that have read the book, as only one person in our focus group had read the book before.

We should have asked people who were fans of the book as they would have given more of a response to the idea of making it into a film. 

However, Kayleigh and I both were happy with the results we got, as a lot of people seemed to like our idea and the changes they wanted us to make, have made us develop our idea even further to make it better.

Our Results:

In our focus group, we gave out our questionnaires to twelve people to get different views and opinions on our product. Out of the twelve people, only one had read Hush Hush and said that she liked the book. She seemed to think it was a good idea for us to change it into a film.
Here are the results we got:

Would you like the option of 3D for the film?
Yes = 6
Maybe = 2
No = 4

Is there anyone else you would consider for these roles?

No = 10
Yes = 2
If yes, who? Will Ferrell and Johnny Depp

If you haven't already. has this made you want to read the book?

Yes = 4
Maybe = 6
No = 2

Is there anything you would change about our idea? If so, what?

Yes = 6
No = 6

Would you go and see the film if it came out?
Yes = 3
Maybe = 5
No = 1
I don't know = 3



From our results we have gathered more ideas to develop our product even further. For example, we have decided to add both Will Ferrell and Johnny Depp to the film, casting Will Ferrell as the loved character, Coach McConaughy and Johnny Depp as Nora's father.
Our focus group also gave us ways to change the idea to how they wanted it. These ideas were; Adding links to the website to similar sites, Choice for where the film is set, Merchandise, Competition on the website and Choice of different endings.
We decided that merchandise would be a good idea as we could make T-Shirts, Pencil Cases, Bags etc to promote the film and the book.
The competition is another good idea to include on our website as someone gave us an idea so that fans can win a chance to be in the film. An example of this that has been done before was when Evanna Lynch, who played Luna Lovegood in Harry Potter won the part and her first appearance was in the fifth film. We thought this was a good idea as it gives fans a chance to be more involved in the making of the film.

Preparing for Focus Group!

To prepare for our focus group, Kayleigh and I decided to create a mood board and a PowerPoint Presentation to show the art class that we have to present to. Kayleigh created the poster for our film and then carried on by starting to create the mood board.
Meanwhile, I was working on the PowerPoint and I created five slides for the focus group to look at whilst Kayleigh and I are presenting our idea to them.
My first slide was the Title slide that said 'Hush Hush: From Book to Movie, By Jessie Best and Kayleigh Hickey'. My next slide included why we decided to use Hush Hush, the third slide had the synopsis of the book, the fourth slide had the differences we were going to make to the film and the final slide was titled 'Your Response' and asked them to fill out the questionnaire.
After creating the PowerPoint I decided to make the questionnaires. The questions I used were:

1. Would you like the option of 3D for the film?
2. Is there anyone else you would consider for these roles? If so, who?
3. Has this made you want to read the book?
4. Is there anything else you would change about our idea, if so what?
5. Would you go and see the film if it came out?


I thought these would be effective questions but we could get some really good feedback from these questions and it will help us to develop our idea even further.
I then continued on to make the web layout that included the poll where people can vote for which actors they want in the film. I made this on Photoshop and included a title and pictures of all the actors that the public can vote for.
Kayleigh created a title on the mood board, in writing that is similar to the font used on the book cover. She then stuck her poster down, a picture of the front cover of the book and our web layout. She also wrote different parts of the synopsis down on the mood board in different places.
Our focus group is taking place on Wednesday 12th December at 3:45pm.