Movie 43 Research

Movie 43 is the new comedy film that features many different actors including Kate Winslet, Richard Gere, Emma Stone, Seann William Scott, Halle Berry, Hugh Jackman, Steven Merchant and Elizabeth Banks.
The film was directed and produced by Peter Farrelly who also directed There's Something About Mary, Shallow Hal, Stuck On You and Me, Myself And Irene.
Below, are some of the existing posters for Movie 43. They use a certain colour scheme, which I am going to stick with and they also include pictures of the cast as well as cast names. The names on the poster are also all in a certain colour scheme which I think looks effective. I will make my poster similar to this and the New Year's Eve poster. I will also use the existing slogans for the film on my billboard and poster. For example, one of the slogans is below and reads: 'The Biggest Cast Ever Assembled'.


















Here is the link to the trailer which is available on YouTube:
http://www.youtube.com/watch?v=A9fBCkwDW8c

Movie 43 was previously titled Truth or Dare, the idea for the film started in late 2009 and therefore there has been a four year wait for the film to come out. The film was shot from March 2010 to late 2012 and was released in America in January 2013. The film has received mostly negative reviews from critics and was one of the worst rated movies on Rotten Tomatoes.

One person stated: 'Movie 43 will earn a cult niche in cinema history if only for the film's bizarre coupling of high-octane talent with some of the worst comic ideas ever imagined'

Similar Movies:
Shallow Hal (Same Director)
 Shallow Hal is a 2001 movie that was made by the same director. I am going to look at how this film was marketed and the outcome of the movie and it's marketing. The film stars Jack Black and Gwyneth Paltrow, where Black plays a shallow man named Hal who only see's beauty within looks. Until he meets guru, Tony Robbins who convinces him that beauty is on the inside. Hal then starts seeing the inner beauty of women and falls in love with Rosemary, a kind-hearted and funny Peace Corps volunteer. To Hal, she is thin and beautiful but in real life she is actually 300 pounds. Hal soons begins to see that beauty is on the inside and that you shouldn't judge people by what they look like.
The film has been rated with mostly negative reviews on Rotten Tomatoes, with 51% of people disliking the movie. Although, there have been some positive comments like:

'Often very funny, but also surprisingly moving at times' -Roger Ebert
'Disguised as a gross-out comedy simply in order to get made, it's a heartfelt portrait of living in our own skin' -Jeremiah Kipp

















The original movie poster



Here is the link to the Shallow Hal trailer:
http://www.youtube.com/watch?v=NMLZnY2nLcw
The only problem with the trailer is that it does give a lot of the film away and this makes viewers bored when they watch the movie as they have already seen the funny parts of the movie and can predict whats going to happen at certain parts of the movie.



New Year's Eve (Movie with big cast)
New Year's Eve is a 2011 movie that also features a lot of celebrities, just like Movie 43. The movie is a romantic comedy directed by Garry Marshall and stars actors such as Halle Berry, Sarah Jessica Parker, Michelle Pfeiffer, Zac Efron, Ashton Kutcher and Robert De Niro. It also includes different stories, like Movie 43. It is based around a different group of people and their plans in New York on New Year's Eve.

The film has its own website that plays the trailer to the film automatically. It also includes the member of the cast at the top of the page and allows a link for you to enter the site.

Once clicking this link, the site then allows a scroll down box that allows you to learn about the film, see the gallery of images of the cast and crew, view downloads such as posters and wallpapers for fans and more.

Here is the poster and front cover of the dvd:

I think the fact that they have used all the cast members on the dvd cover is clever as it can be a way to bring fans in. For example, if they see a cast member that they like, this may intrigue them and give them the need to watch the film, even if they haven't heard anything about it. Also, it has the tagline on the front 'Let The Countdown Begin' which does not give too much of the film away. I also think including the other films that the director has worked on is important as well because if they like those movies, then they will watch this one as they know it's a director that they know of.

The good thing about the trailer of this film is that it does not give too much away, it shows the different stories of the characters in the film and also makes sure that it includes every cast member in the film to draw people in.

Our Focus Group!

In my opinion, our focus group went quite well as we got a lot of feedback from the group of people we asked. I think next time when doing a focus group, it should be in a room where there isn't a fan that we have to shout over to be heard. I also think that it would have been better to ask a certain group of people that have read the book, as only one person in our focus group had read the book before.

We should have asked people who were fans of the book as they would have given more of a response to the idea of making it into a film. 

However, Kayleigh and I both were happy with the results we got, as a lot of people seemed to like our idea and the changes they wanted us to make, have made us develop our idea even further to make it better.

Our Results:

In our focus group, we gave out our questionnaires to twelve people to get different views and opinions on our product. Out of the twelve people, only one had read Hush Hush and said that she liked the book. She seemed to think it was a good idea for us to change it into a film.
Here are the results we got:

Would you like the option of 3D for the film?
Yes = 6
Maybe = 2
No = 4

Is there anyone else you would consider for these roles?

No = 10
Yes = 2
If yes, who? Will Ferrell and Johnny Depp

If you haven't already. has this made you want to read the book?

Yes = 4
Maybe = 6
No = 2

Is there anything you would change about our idea? If so, what?

Yes = 6
No = 6

Would you go and see the film if it came out?
Yes = 3
Maybe = 5
No = 1
I don't know = 3



From our results we have gathered more ideas to develop our product even further. For example, we have decided to add both Will Ferrell and Johnny Depp to the film, casting Will Ferrell as the loved character, Coach McConaughy and Johnny Depp as Nora's father.
Our focus group also gave us ways to change the idea to how they wanted it. These ideas were; Adding links to the website to similar sites, Choice for where the film is set, Merchandise, Competition on the website and Choice of different endings.
We decided that merchandise would be a good idea as we could make T-Shirts, Pencil Cases, Bags etc to promote the film and the book.
The competition is another good idea to include on our website as someone gave us an idea so that fans can win a chance to be in the film. An example of this that has been done before was when Evanna Lynch, who played Luna Lovegood in Harry Potter won the part and her first appearance was in the fifth film. We thought this was a good idea as it gives fans a chance to be more involved in the making of the film.

Preparing for Focus Group!

To prepare for our focus group, Kayleigh and I decided to create a mood board and a PowerPoint Presentation to show the art class that we have to present to. Kayleigh created the poster for our film and then carried on by starting to create the mood board.
Meanwhile, I was working on the PowerPoint and I created five slides for the focus group to look at whilst Kayleigh and I are presenting our idea to them.
My first slide was the Title slide that said 'Hush Hush: From Book to Movie, By Jessie Best and Kayleigh Hickey'. My next slide included why we decided to use Hush Hush, the third slide had the synopsis of the book, the fourth slide had the differences we were going to make to the film and the final slide was titled 'Your Response' and asked them to fill out the questionnaire.
After creating the PowerPoint I decided to make the questionnaires. The questions I used were:

1. Would you like the option of 3D for the film?
2. Is there anyone else you would consider for these roles? If so, who?
3. Has this made you want to read the book?
4. Is there anything else you would change about our idea, if so what?
5. Would you go and see the film if it came out?


I thought these would be effective questions but we could get some really good feedback from these questions and it will help us to develop our idea even further.
I then continued on to make the web layout that included the poll where people can vote for which actors they want in the film. I made this on Photoshop and included a title and pictures of all the actors that the public can vote for.
Kayleigh created a title on the mood board, in writing that is similar to the font used on the book cover. She then stuck her poster down, a picture of the front cover of the book and our web layout. She also wrote different parts of the synopsis down on the mood board in different places.
Our focus group is taking place on Wednesday 12th December at 3:45pm.

Product Proposal

Product Description:
A film that is based on an existing novel by Becca Fitzpatrick. Hush Hush is based on a fallen angel who is in need of a sacrifice to become human. However, he ends up falling in love with the girl who is meant to be used as his sacrifice. We are going to make this into a movie similar to what has happened in the past with Twilight, Harry Potter etc.
However, we are going to make a few changes to make the film seem different and surprising to the audience. In the novel, Nora Grey, the main character, has lost her father due to him being shot. We are going to keep her father alive but make her parents divorced. We are going to allow Nora to discover that her father is still alive at the end of the movie, when she touches Patch's wing scars on his back and sees that Patch had a conversation with her father.
Another change we are going to make is that we're going to make Patch and Nora's biology teacher, Coach McConaughy a character that everyone will fall in love with by making him funny and enjoyable to watch. Then, at the end of the film he gets killed by Jules, the main antagonist in the first book.

Target Audience:
The film will relate to the same target audience as the Twilight movies. The main audience for our movie will be both male and females ages 13-25. However, the audience will be predominantly female, as the storyline holds aspects of romantic-comedy, action and mystery. The audience will also be fans of the book. Anyone who has enjoyed the book will enjoy the film as it includes surprises that differ from the novel, but doesn't change the story too much so that it won't disappoint them.

Competitive Environment:
The competition for Hush Hush will be Breaking Dawn Part 2 and The Hunger Games: Catching Fire. This is because Hush Hush will have the same target audience and therefore we need to make our film stand out to make sure that people want to go and see it as much as these films. The reason that Breaking Dawn Part 2 and The Hunger Games: Catching Fire are so popular is because they are sequels to movies that already exist. This is why we need to make our film different to make people want to go and see it. We decided on creating a website that informs people about the book and the fact that it's becoming a movie, as well as allowing fans to vote which actors they want in the film. The actors for the two main characters, Patch and Nora, will be chosen by the public. We will give them a list of actors that they would like to see in the film and the most popular choice will appear in the movie.

Pricing Strategy:
We are hoping to get our pricing strategy the same as the first Twilight film and the first The Hunger Games film, as they were both based on books as well and they also have the same target audience. The first Twilight movie made $192,769, 854 in the cinema alone and The Hunger Games made $408,010,692. We are aiming to achieve somewhere in between these prices for Hush Hush or if not somewhere close to the prices.

Availability/Distribution:
There is a gap in the market for Hush Hush to be made into a film, as there are no plans for it to become one just yet. Our product's USP is the online poll that we are going to use for the public to vote for who they want in the film. We will use the online poll on the Hush Hush website as well as on social networking sites such as Twitter and Facebook. Therefore, this will allow more people to see the poll and are more likely to vote. Also, our main target audience are people who often use these sites and so this is a safe place to use the online poll.

SWOT Analysis:

Strengths: The strengths of our product is the fact that we are going to change our storyline slightly so people will be surprised as well as the online poll to allow the public to be more involved in the film.

Weaknesses: Our weakness will be that the film will be in cinemas when movies like the latest hunger games will be out and therefore we may not get enough viewers.

Opportunities: Our opportunities will be that we can use merchandise if the film becomes very successful as well as using the poll to get everyone involved, perhaps more people than if we just brought out the film how we wanted it.

Threats: The threats that we have are our competition, so the new twilight film and the hunger games movies. We need to make sure that our product is more interesting and gives people more for their money than what these existing films do.

Changes for Hush Hush Film

Mind map of Ideas for Product Development:

Film:

·      Hush Hush (Book made into a film)

·      How can we change the film so it’s different from the existing book?

Main character’s dad stays alive, however he does not live with Nora and her mum. Her parents are separated so that the second book/film makes sense and does not have as many changes.

Kill Coach McConaughy (Jules shoots him). We’re going to make Coach McConaughy a funny character, letting everyone love his character so that when he gets killed our audience will feel something.

·      Create a poll where people can vote for who they want to star in the film (web design)

Secondary Research

Sector:	Products	Product Development
Telecommunications	iPhone – The iPhone is the latest phone to be released and is very popular with teenagers. The newest iPhone is the iPhone 5 and is basically a newer and more equipped version of the iPhone 4.	This product can be developed by making an iPhone 5s or an iPhone 6 that will be more updated each time.
Film	The Twilight Saga: Breaking Dawn Part 2 is about to be released. The Twilight Saga has been very successful due to the books that it is based on, written by Stephanie Meyer. Twilight, New Moon, Eclipse and Breaking Dawn are the four products. However, the last film had to be made in two parts as it was too long.	This product can be developed through the author writing more books and then the films being made based on them. Stephanie Meyer has been talking about writing more books based on Twilight in the future.
TV	Sky is a service that allows viewers more channels and more to watch, as well as being able to record, pause and fast forward television programmes.	This product can be developed through changing the name of the service as well as adding more applications to the service including finding any programme that you want to watch and being able to watch it.
Print	The Daily Mail is a newspaper that includes all news including; Sport, Showbiz, Health, Money and Travel. It features everything the readers want.	This product can be developed through creating more newspapers in the future, the good thing about newspapers is that they are always developing.
Electronics	PlayStations have been very popular for over a decade. They allow children to young adults to play games of their choice when connected to the television. The latest PlayStation has been the PlayStation 3.	This product can be developed through the creation of the PlayStation 4 and so on. These could maybe include a different design as well as different ways to play different games.
Technical	Kindles are the latest technology that has been quite popular with the public. It allows people to download and read books on a little screen, and it’s easy to fit in a bag without having to take lots of books with you.	This product can be developed through using 3D technology to make it look better as well as making it clearer for people to read.
Radio	Heart Radio Station is a CHR Station that plays a variety of music. It’s a popular station throughout the country as it plays songs from the 80’s to this generation. Heart also plays the top 40 hits every Sunday.	This product can be developed as the station is played everyday and sometimes they also change the name of the station. Like Capital Radio Station used to be Galaxy and was then changed to develop the station.
Web	Social Networking Sites are very popular between young adults to adults these days as there are quite a few that people can join now to meet up with old friends and make new ones as well as creating events to invite people to. These sites include; Facebook, Twitter, Tumblr and MySpace.	This product can be developed as there are more sites that have been created since they’ve become very popular. Also, the sites change around every now and then whether it be their layout or colour etc.
Music	Nowadays, there are many ways to listen to music, whether it be on a stereo, radio, iPod or website. The most popular way to listen to music is on an iPod as more people are downloading music off their iTunes account.	This product can be developed as iTunes can change around how they let people buy and download the music as well as more websites could create ways to for users to listen to music.