1. What are the strengths of your alternative CV?
My alternative CV is unique and also is very clear to read. I think that where I have used different cards for different bits of information, this works well as it will be easier for people to understand. Also, I have used the same design on each of my cards which makes them look effective as the design is colourful and therefore will be eye-catching and attract an audience.
2. Why is your alternative CV suitable for the industry?
My CV is suitable for the industry because I used PhotoShop to create the cards. PhotoShop is a big part of the media industry as it is often used for magazines and newspapers. I also think it would be suitable because I have included images as well as font and used skills that I have learnt in Graphics and Journalism.
3. What are the possible weaknesses of your CV?
I think something that makes my CV weak is that playing cards have been done before. The idea for the CV was unique but playing cards are not an original idea. I also think that other alternative CV's would be more eye-catching than mine, for example, if someone made a 3D CV, then the audience are more likely to view this CV than mine. Also, a company would be more interested in the 3D design than in the playing card design.
4. If you were to complete a second CV, what changes would you make and why?
I would probably change my idea if I was going to make another alternative CV. I am happy with my idea but if I were to change it, I would probably make it more creative. For example, I would probably create my designs by hand as I would enjoy this a lot more than creating it on the computer. I also would be more free when creating the CV by hand and would be able to try out different designs as i would feel more confident than when I was on PhotoShop.
Wednesday 22 May 2013
Justification!
I decided to create my alternative CV the way I did because I thought it would stand out and be very unique. The idea came to me through the use of the playing card assignment we had in Graphics. I thought that I would use one suit ( I chose hearts) and then I could make thirteen cards that would be relevant for my CV. For example, I would use one card for my personal statement, another for my education etc.
In the end, I had thirteen cards and my last card I used for 'References available on request'. I decided to use the same design on all of my cards so that they don't look too extreme.
In the end, I had thirteen cards and my last card I used for 'References available on request'. I decided to use the same design on all of my cards so that they don't look too extreme.
Wednesday 8 May 2013
Jobs in Graphics (Editorial Designer)
Jobs for Graphics (CV and
Covering Letter)
The job that I have chosen to focus on for my CV and covering letter is an Editorial Designer. The job is based in London and the responsibilities include:
- Maintain a high level of organisation to ensure the effective tracking of editorial content for both print products.
- Able to work a flexible five day rota across a seven day operation.
- Meet all editorial deadlines.
'Working closely with art directors, the position will have responsibility for designing pages across all newspaper sections in liaison with editors, picture editors and production journalists with versatility and efficiency being key.'
I thought this would be useful as it involves graphics but also involves newspapers which include the journalism aspect of media as well. Also, it is useful for this job to have knowledge in Photoshop, InDesign and Illustrator which is what I have learnt on this course.
Final Major Project - Justification
For my creative CV, I have decided to create playing cards that will each have seperate information about me. Information will include personal statement, education, qualities and skills etc. I have decided to create thirteen cards so that they will all be the same suit. For example, this may be spades. This means that there may be too many cards for the information I need. This way I can use different words on some cards that explain who I am and what I do. I think this idea will be good because it is creative and will also fit nicely in my exhibition as people can then pick up the cards and look through them so it will make my exhibition interactive in a way.
Wednesday 17 April 2013
Media Plan
Key:
Blue: poster: The poster will be used in weeks three and
four as it will be released just after the trailer but before all the press and
merchandise.
Pale Pink: Billboard: The billboard will be released just
after the poster and will carry on for three weeks to make sure that people
have definitely seen it.
Orange: Merchandise: The merchandise will be one of the last things
to be released as it generally becomes more popular once people have seen the
film.
Purple: Premiere: The premiere will be one of the last items
on the media plan because this will once the movie has come out
Red: Press Release: The press release will be the first item
on the media plan because it will introduce everyone to the movie
Yellow: Trailer: The trailer will be in weeks two and three
as this also introduces people to the movie.
Green: Website: The website will be during weeks, five to seven
as it will be available for people who are interested in and for people who
have seen the poster and want to scan in their QR codes.
Pink: Social Networks: The Facebook and Twitter pages will
be the last items on the media plan because these will be for people to use
once they have seen the film.
Tuesday 26 March 2013
Marketing Strategy
In response to the creative brief, the strategy will involve a through-the-line campaign which will attract 18-27 year old audience. The campaign will use traditional methods of advertising with elements of exclusive and interactive content, such as a premiere and merchandise.
Press Release
Fans of comedy will be happy to hear that Relativity Media are teaming up with Peter Farrelly to produce Movie 43. Stars set to appear in this gross-out comedy are Richard Gere, Emma Stone, Kate Winslet and Dennis Quaid. Farrelly, who has previously worked with his brother to produce comedies such as Me, Myself And Irene, There's Something About Mary and Shallow Hal, has worked with multiple directors to produce this movie, including Steve Carr, James Duffy, James Gunn and Elizabeth Banks, who also starred in the movie herself.
T-shirt will be £7.99, vests will be £5.99 and mugs will be £9.99.
The premiere for the movie will be held at the Empire in Leicester Square. The invitation includes the time, which is 6:00pm. The certificate which is a 15, the running time which is 94 minutes and the date which is Saturday 12th May. The invitation also includes the warning that there is no audio allowed into the cinema.
The poster will be ideal for the target audience as it includes pictures of all the cast members as well as stills from the movie. There is also a QR code on the poster so that fans can get involved. The poster sticks to the colour scheme and will be used on bus stops and in magazines. The fans will be happy with this poster as it does not give too much away but it gives them enough to make them interested in watching the movie.
The billboard is to entice the viewers. It will be used in busy places such as London and shopping centres. It does not give too much of the film away but makes viewers interested by the use of the slogan 'The Most Shocking Movie You Will Ever See'. The images used are stills from the film which are quite jumbled together so it may confuse people and therefore intrigue them.Facebook: http://www.facebook.com/#!/WhatIsMovie43?fref=ts
Twitter: @WhatIsMovie43
List of the media the press release will be sent to:
- The Sun
- Jonathon Ross
- Empire
- Total Film
The aim of sending the press release to these places is to entice a wide audience through the use of how different each media place is. For example, Jonathon Ross is a TV presenter who has his own show, so therefore, members of the cast could go own for an interview and promote the film. The Sun is a newspaper and will therefore include the posters as well as information about the movie.
The press release will specifically be sent to Empire and Total Film as they will allow a double page spread of interviews and reviews as it would appeal to a broader audience, unlike, for example, an animated film which will only appeal to a niche audience.
Merchandise
Here is the vest design for Movie 43. As you can see, I've stuck to the original colour scheme as well as using all the cast members names. I also included the title and slogan the same as the T-shirt, just so people know that they are part of the same film. The vests will be sold in the same shops as the T-shirts and will cost, at most, around £5.99.
Above is the design for the mug for Movie 43. The design may change as well as the colour. For example, some mugs may include pictures of the cast as well as the names and some may just include the pictures. The mugs will be sold online on the Movie 43 merchandise website. The mugs will cost, at most, around £9.99.
Monday 25 March 2013
Marketing Plan
Product Definition
The product I have chosen is Movie 43. Movie 43 is an American Gross-Out Comedy film co-directed and produced by Peter Farrelly. The movie includes fourteen different storylines done by different directors. Some of these include; Elizabeth Banks, James Duffy, Steve Carr, Brett Ratner and James Gunn. The film stars one of the biggest ensemble casts in film history. Some of the actors include; Kate Winslet, Halle Berry, Richard Gere, Emma Stone, Gerard Butler, Seann William Scott, Anna Faris, Dennis Quaid and Hugh Jackman. Relativity Media are the production company who helped make the film possible. This company also produced the likes of House At The End Of The Street (2012), Hop (2011) and Dear John (2010). The film was due to be released on january 25th, however I've decided to release it on the 17th May to help my marketing campaign. The film has a 15 certificate and some of the taglines include: 'Comedy. Exposed.' and 'The Biggest Cast Ever Assembled For The Most Outrageous Comedy Ever Made.' All the segments of the film include different titles, these are: The Pitch, The Catch, Homeschooled, The Proposition, Veronica, iBabe, Superhero Speed Dating, Machine Kids, Middleschool Date, Tampax, Happy Birthday, Truth Or Dare, Victory's Glory and Beezel.
Situation Analysis
The strengths of this product are that there has never been anything like it before. The movie has a very large cast which helps attract certain audiences. For example, if someone was a Richard Gere fan, they may watch the film because he is starring in it. This would be the same for all the other members of the cast. Also, the production company for the film, Relativity Media, has worked on some successful movies, this may draw the public in as they have seen the movies that Relativity Media have produced and therefore will go see this one. Another strength for this film is the Farrelly brothers. Peter Farrelly is the co-director and producer and has previously worked with his older brother, Bobby to direct comedies such as There's Something About Mary, Say It Isn't So and Me, Myself And Irene. Fans of the Farrelly brothers humour are therefore likely to go see Movie 43 because of the laughs that will be expected.
The weaknesses of this product are that there has not been enough advertisement to promote the movie. For instance, the trailers do not give too much away and this can be a bad thing as well as a good thing. If the public haven't heard anything about the film they are less likely to go see it. People tend to see something that they can relate to or something that looks good. The problem with Movie 43 is that no one really knows anything about it. Another weakness is critics were already writing articles about how bad the film will be because of how the trailer makes it out to be. The object that will draw the public in is the dirty humour that Farrelly has to offer. However, people still think that this will not make them want to get up and buy a ticket to see the film. Phil Contrino of BoxOffice.com said: 'Raunch for raunch's sake is not going to be as successful in the YouTube age. If people want to be shocked, they can just stay at home and choose from plenty of free videos. When they go to the movies, they want a good story or cool special effects.'
Usually a film that is suspected to have a low budget tends to be forgotten quickly and is not popular with film lovers. This is one of Movie 43's weaknesses as so many people are predicting that it will be a waste of time.
The main opportunity for this product is the merchandise that can be sold. T-shirts, mugs, key rings etc. can be just some of the items that can be sold. Because there are so many members in the cast, there could be T-shirts that include a different face or name on a different coloured shirt. This would again be because the purchaser would be a fan of whoever is on the shirt. Another opportunity could be a website. The 2011 movie New Year's Eve has a website that allows the fans to view videos, the gallery and special features of the film. This would be good for Movie 43 as New Year's Eve also had a large cast. I think the use of a computer game on the website would be good for Movie 43. For example, the public could log on and have to go through each storyline from the film and then decide who or what is missing from the scene.
The biggest threat for this movie would be the fact that everyone thinks it's going to be unsuccessful. This is a threat because the more people hear that the film is expected to be bad, the more they won't go and see it. Apart from this, the threats for Movie 43 will be the same as any other film. It will be the movies that are due out around the same time. Also, a threat for the advertising for Movie 43 will be the advertising space. If there are more anticipated films coming out, magazines and newspapers are more likely to feature the posters for these films instead. It will be hard for the company to have to pay for the space when the magazines will not accept placing Movie 43's poster in them.
Competitive Environment
Movie 43 is going to be released on the 17th May 2013. The competition will be other films that are coming out around this time. The two biggest competitors for Movie 43 are Star Trek Into Darkness and The Hangover: Part Three. These films are both sequels and therefore already have a fanbase. The 2009 Star Trek movie made $257,704,099 after it was only estimated to achieve $140,000,000. Therefore, the sequel is likely to be just as successful, especially because Star Trek is a franchise that began in 1966 and has been remade and created differently a number of times since then. Star Trek Into Darkness has the same cast as the 2009 movie and therefore will draw the fans back in as they see the same stars play their favourite characters. The estimated budget for Star Trek Into Darkness is $185,000,000, which is an extra $45,000,000 than the first movie.
The Hangover made $277,313,371 after it was only estimated to achieve $35,000,000. The Hangover: Part Two made $254,455,986 after it was only estimated to achieve $80,000,000. So, both the hangover movies have made more than they were estimated which makes the third movie a huge competitor to Movie 43, as Movie 43 is estimated to achieve $6,000,000.
The Hangover: Part Three is estimated to make $100,000,000 so this is a huge threat because of how popular the movies already are. Because Movie 43 is coming out at the same time as these other films, it will need as much advertising as it can possibly get in hopes that people will want to see it. For instance, the billboards need to be bigger and better than the Star Trek and The Hangover billboards.
Star Trek Billboard Advertisement
The Hangover: Part Two Billboard Advertisement
Above, are the advertisements that were used for the last Star Trek and The Hangover movies. The Star Trek billboard does not really give much away but it doesn't really have to because of how popular the Star Trek franchise is. The Hangover: Part Two billboard includes all the characters so the public know that the same actors will be used in the film and also lets people know the genre of the film even if they haven't seen the first one. It shows that the film will include humour as the characters are laid out a certain way and are made to show that the film will be a comedy. The billboard advertisement for Movie 43 needs to be similar to The Hangover: Part Two billboard as it needs to include who is in the movie to draw the public in, it also has to include a funny still from the film so that people will want to take a photo of it and show their friends. It also needs to let people know that it is a comedy film in some way so that they are not just looking at a billboard that doesn't make any sense to them.
The posters are another thing that needs to stand out for Movie 43. This is because it needs to give the public a chance to decide what they think of the film, not just based on the trailers.
The Star Trek poster on the left is very simple, it shows the characters and gives the audience a feel of how all the Star Trek franchise is. But again, the poster for this movie did not need to be too complicated as the franchise already has fans and as soon as they see that there is another Star Trek, they will want to see it anyway. The good thing about this poster is it sticks with how Star Trek is meant to be and it doesn't try to change into it's own film.
As well as making similar posters to the billboard, The Hangover: Part Two posters included seperate posters of each of the characters to give us a feel of what these characters are like and how they are going to be in the movie. The posters are all synergetic which lets the viewers know that they are all part of the same film even without the title.
The posters also include different taglines at the top which draws the audience in as it lets them know what this film will be about. It will be hard to make similar posters for Movie 43 because of how many people are in the cast. However, using the faces of the cast on the poster will be a good way of attracting the public and will get the posters and billboards noticed.
Because both the competitors of Movie 43 are such popular movies, the only way to attract the public and get them to see the film would be to use interesting advertisements to persuade them. The posters and billboards need to be interesting and eye catching. They also need to be placed in busy places such as London and in popular magazines.
The product I have chosen is Movie 43. Movie 43 is an American Gross-Out Comedy film co-directed and produced by Peter Farrelly. The movie includes fourteen different storylines done by different directors. Some of these include; Elizabeth Banks, James Duffy, Steve Carr, Brett Ratner and James Gunn. The film stars one of the biggest ensemble casts in film history. Some of the actors include; Kate Winslet, Halle Berry, Richard Gere, Emma Stone, Gerard Butler, Seann William Scott, Anna Faris, Dennis Quaid and Hugh Jackman. Relativity Media are the production company who helped make the film possible. This company also produced the likes of House At The End Of The Street (2012), Hop (2011) and Dear John (2010). The film was due to be released on january 25th, however I've decided to release it on the 17th May to help my marketing campaign. The film has a 15 certificate and some of the taglines include: 'Comedy. Exposed.' and 'The Biggest Cast Ever Assembled For The Most Outrageous Comedy Ever Made.' All the segments of the film include different titles, these are: The Pitch, The Catch, Homeschooled, The Proposition, Veronica, iBabe, Superhero Speed Dating, Machine Kids, Middleschool Date, Tampax, Happy Birthday, Truth Or Dare, Victory's Glory and Beezel.
The strengths of this product are that there has never been anything like it before. The movie has a very large cast which helps attract certain audiences. For example, if someone was a Richard Gere fan, they may watch the film because he is starring in it. This would be the same for all the other members of the cast. Also, the production company for the film, Relativity Media, has worked on some successful movies, this may draw the public in as they have seen the movies that Relativity Media have produced and therefore will go see this one. Another strength for this film is the Farrelly brothers. Peter Farrelly is the co-director and producer and has previously worked with his older brother, Bobby to direct comedies such as There's Something About Mary, Say It Isn't So and Me, Myself And Irene. Fans of the Farrelly brothers humour are therefore likely to go see Movie 43 because of the laughs that will be expected.
The weaknesses of this product are that there has not been enough advertisement to promote the movie. For instance, the trailers do not give too much away and this can be a bad thing as well as a good thing. If the public haven't heard anything about the film they are less likely to go see it. People tend to see something that they can relate to or something that looks good. The problem with Movie 43 is that no one really knows anything about it. Another weakness is critics were already writing articles about how bad the film will be because of how the trailer makes it out to be. The object that will draw the public in is the dirty humour that Farrelly has to offer. However, people still think that this will not make them want to get up and buy a ticket to see the film. Phil Contrino of BoxOffice.com said: 'Raunch for raunch's sake is not going to be as successful in the YouTube age. If people want to be shocked, they can just stay at home and choose from plenty of free videos. When they go to the movies, they want a good story or cool special effects.'
Usually a film that is suspected to have a low budget tends to be forgotten quickly and is not popular with film lovers. This is one of Movie 43's weaknesses as so many people are predicting that it will be a waste of time.
The main opportunity for this product is the merchandise that can be sold. T-shirts, mugs, key rings etc. can be just some of the items that can be sold. Because there are so many members in the cast, there could be T-shirts that include a different face or name on a different coloured shirt. This would again be because the purchaser would be a fan of whoever is on the shirt. Another opportunity could be a website. The 2011 movie New Year's Eve has a website that allows the fans to view videos, the gallery and special features of the film. This would be good for Movie 43 as New Year's Eve also had a large cast. I think the use of a computer game on the website would be good for Movie 43. For example, the public could log on and have to go through each storyline from the film and then decide who or what is missing from the scene.
Competitive Environment
Movie 43 is going to be released on the 17th May 2013. The competition will be other films that are coming out around this time. The two biggest competitors for Movie 43 are Star Trek Into Darkness and The Hangover: Part Three. These films are both sequels and therefore already have a fanbase. The 2009 Star Trek movie made $257,704,099 after it was only estimated to achieve $140,000,000. Therefore, the sequel is likely to be just as successful, especially because Star Trek is a franchise that began in 1966 and has been remade and created differently a number of times since then. Star Trek Into Darkness has the same cast as the 2009 movie and therefore will draw the fans back in as they see the same stars play their favourite characters. The estimated budget for Star Trek Into Darkness is $185,000,000, which is an extra $45,000,000 than the first movie.
The Hangover made $277,313,371 after it was only estimated to achieve $35,000,000. The Hangover: Part Two made $254,455,986 after it was only estimated to achieve $80,000,000. So, both the hangover movies have made more than they were estimated which makes the third movie a huge competitor to Movie 43, as Movie 43 is estimated to achieve $6,000,000.
The Hangover: Part Three is estimated to make $100,000,000 so this is a huge threat because of how popular the movies already are. Because Movie 43 is coming out at the same time as these other films, it will need as much advertising as it can possibly get in hopes that people will want to see it. For instance, the billboards need to be bigger and better than the Star Trek and The Hangover billboards.
Star Trek Billboard AdvertisementThe Hangover: Part Two Billboard Advertisement
Above, are the advertisements that were used for the last Star Trek and The Hangover movies. The Star Trek billboard does not really give much away but it doesn't really have to because of how popular the Star Trek franchise is. The Hangover: Part Two billboard includes all the characters so the public know that the same actors will be used in the film and also lets people know the genre of the film even if they haven't seen the first one. It shows that the film will include humour as the characters are laid out a certain way and are made to show that the film will be a comedy. The billboard advertisement for Movie 43 needs to be similar to The Hangover: Part Two billboard as it needs to include who is in the movie to draw the public in, it also has to include a funny still from the film so that people will want to take a photo of it and show their friends. It also needs to let people know that it is a comedy film in some way so that they are not just looking at a billboard that doesn't make any sense to them.
The posters are another thing that needs to stand out for Movie 43. This is because it needs to give the public a chance to decide what they think of the film, not just based on the trailers.
The Star Trek poster on the left is very simple, it shows the characters and gives the audience a feel of how all the Star Trek franchise is. But again, the poster for this movie did not need to be too complicated as the franchise already has fans and as soon as they see that there is another Star Trek, they will want to see it anyway. The good thing about this poster is it sticks with how Star Trek is meant to be and it doesn't try to change into it's own film.
As well as making similar posters to the billboard, The Hangover: Part Two posters included seperate posters of each of the characters to give us a feel of what these characters are like and how they are going to be in the movie. The posters are all synergetic which lets the viewers know that they are all part of the same film even without the title.
The posters also include different taglines at the top which draws the audience in as it lets them know what this film will be about. It will be hard to make similar posters for Movie 43 because of how many people are in the cast. However, using the faces of the cast on the poster will be a good way of attracting the public and will get the posters and billboards noticed.
Because both the competitors of Movie 43 are such popular movies, the only way to attract the public and get them to see the film would be to use interesting advertisements to persuade them. The posters and billboards need to be interesting and eye catching. They also need to be placed in busy places such as London and in popular magazines.
Target Market/Market Research Data
Movie 43 is an age 15 certificate. Therefore, anyone from this age and above can go see the film. I think the main audience for the film will be aged 15-25. Although, teenagers will be the main viewers of the film, I think adults will also enjoy the movie as it has adult humour. Movie 43 relates to both males and females.
The Journal states: 'The film's raunchy humour appeals directly to a young audience, who find this sort of comedy appealing.' So, the only problem with the movie is that younger children cannot watch it as they're not old enough and adults may find the humour too childish and disgusting.
The Journal goes on to say: 'This leaves adult audiences isolated by the fact that they won't enjoy or even appreciate the humour the film offers.'
However, I think the advertising for the film could help bring different ages together to enjoy the movie. For example, teenagers are most likely to buy the merchandise for the film, these could be T-shirts that have a rude line from the film, as they are more likely to buy new clothes or items to show their friends. Billboards and posters are likely to be seen everywhere, especially if they are in busy places, therefore they are seen by people going to work or shopping. The website can be for everyone as websites often become popular through word-of-mouth. A teenager could discover the website and then tell their friends and family, who tell their friends and so on.
Although the film relates to both genders, the audience will be predominently male, as they tend to find dirty humour more appealing than females. However, this doesn't mean to say that there will not be female fans of the film. Bridesmaids (2011) was a very successful film with both gender audiences as it involves some slightly offensive acts performed by women. Movie 43 is the same. There are crude and offensive scenes between male and female members of the cast. So, the film can be relatable to men and women.
The film will be preferred by teenagers, although other audiences may enjoy the film, teenagers will understand the humour and relate to the younger actors who they see in their favourite films already. Therefore, Movie 43's main target audience is teenagers.
Budget
Movie 43 was estimated to achieve $6,000,000 which is not much at all, considering what some movies have made.
This would include all the advertising for the film as well. For example, posters, billboard, merchandise, the press release and the premiere. This estimated budget is extremely low for the movie, especially because of how large the cast is. The premiere should have lots of stars as well as family and friends so it should be crowded and therefore cost more money. There are many opportunities for advertising because of how many different scenarios are in the movie, therefore they should have a higher estimated budget. Relativity Media have made many successful films and are producing Movie 43, so it would seem that the movie should have a higher budget because of how successful Relativity Media are.
Action Plan
The message of this campaign to the audience is to promote a new and upcoming comedy. I plan on creating a through-the-line marketing campaign, including posters that will be displayed on bus stops and in magazines, as well as a premiere which will be held in the busy and popular Empire, in Leicester Square. I will use techniques that I have learnt from similar movies as well as the existing posters to create the concept of my own marketing campaign. I want to create a billboard that catches the eyeof the viewer so they will want to share it with their friends on sites such as Facebook and Twitter. An invitation will be made for the premiere which will be held a week before the film's release. I will also design the merchandise for Movie 43. I have chosen to use T-shirts and mugs for my merchandise. Therefore, I will look at existing merchandise for other movies and see where they are sold and how much they are worth. A press release will be sent out to certain types of media to help promote the film as well as interest the public. I will use a media plan to decide when each marketing tool will be released and also to help organise the marketing campaign.
The poster that I have made as part of my marketing campaign also has a QR code. My poster will be used on bus stops in busy places such as Commercial Road, Cosham, Fareham etc. It will be placed in busy spots because more people need to notice the film so that they would want to go and see the movie. The poster can be placed in magazines such as OK!, Now and Closer as this would entice more of an audience. As you can see, I made my poster very similar to the New Year's Eve poster as I thought that it looked effective and was a good way of drawing people in. Most of the cast members are included on the poster as well as names because I think people will see an actor/actress that they like and then perhaps decide to watch the movie. I've also included stills from the movie itself to give people an idea of what the movie is about as the title doesn't really give much away. I included the QR code which will draw a different range of audiences in as I've decided that if they scan the QR code on their phones, they can see exclusive clips from the film.
The billboard advertisement that I have decided to create for Movie 43 is created in a certain way as I think that it gives viewers a chance to see that the movie is quite random and funny. It is also something that the public would not have seen before on a billboard so it will make them want to use word of mouth to tell people about it. Also, it may make them want to stop and take a photo so that they can upload it to Facebook/Twitter and show all their friends and family. I decided to use the slogan 'The Most Shocking Movie You Will Ever See' as I think this gives the public the will to go and see the movie, just to see how shocking it really is. I decided to use the stills I did from the movie because I thought that they didn't give too much away but they were quite intriguing and are able to draw the public in as they don't know what to expect in the film from these images. My billboard will be included in places such as Commercial Road and popular places such as Leicester Square in London. This is because I would like to get the film noticed by as many people as possible and the way to do that is to include the billboard ad in popular places.
I have decided to present the Movie 43 premiere in Empire, Leicester Square, London. A premiere will get the press interested as they then have an event they can attend to take pictures of the celebrities as well as write their reviews of the movie. It gives them a chance to include more in magazines and newspapers, mostly because of how many stars are in the film.
I created designs for a T-shirt, vest top and mug for my merchandise. I used certain designs as they went well with the colour scheme that I have been using in all my designs. The T-shirts and vests are going to be sold in clothing shops such as New Look, TopMan and Primark. I decided that the T-shirts will be around £7.99 and the vests at around £5.99. The mugs will be sold on the Movie 43 merchandise website and will cost around £9.99. The designs for the mugs and the clothes will change as I have decided that I may use different characters on each item or even just the names of the cast members.
The press release was created to inform the public about Movie 43. It will basically be an article that explains the film and who directed it as well as who stars in it etc.
It will interest the public as it will be placed in different types of media including; magazines, newspapers and even on the television. This gives the media a chance to use images, clips and interesting information about the movie that will get people talking, and therefore using word of mouth marketing. The media will be sent to The Sun, Jonathon Ross, Empire and Total Film.
The aim of sending the press release to these places is to entice a wide audience through the use of how different each media place is. For example, Jonathon Ross is a TV presenter who has his own show, so therefore, members of the cast could go own for an interview and promote the film. The Sun is a newspaper and will therefore include the posters as well as information about the movie.
The press release will specifically be sent to Empire and Total Film as they will allow a double page spread of interviews and reviews as it would appeal to a broader audience, unlike, for example, an animated film which will only appeal to a niche audience.
Bibliography
http://www.imdb.com/title/tt1333125/
http://www.relativitymediallc.com/Film.aspx
http://www.tribute.ca/people/the-farrelly-brothers/10905/
http://blogs.wsj.com/speakeasy/2013/01/28/why-movie-fans-and-critics-eighty-sixed-movie-43/
http://newyearsevemovie.warnerbros.com/dvd/
https://www.google.co.uk/imghp?hl=en&tab=ii
http://www.film.com/movies/largest-movie-ensembles
http://www.imdb.co.uk/title/tt0796366/
http://www.trekbbs.com/showthread.php?t=187927
http://www.imdb.com/title/tt1119646/
http://www.imdb.com/title/tt1411697/?ref_=sr_2
http://mikeandrustys.com/the-hangover-part-iii-trailer-review/
http://www.journal-online.co.uk/article/10119-movie-43
Wednesday 20 March 2013
Movie 43 Premiere
http://www.premierescene.net/film-calendar.html
I have decided to present the Movie 43 premiere in Empire, Leicester Square, London. A premiere will get the press interested as they then have an event they can attend to take pictures of the celebrities as well as write their reviews of the movie. It gives them a chance to include more in magazines and newspapers, mostly because of how many stars are in the film.
This is because the Empire is big and will be able to fit all of the cast and crew members as well as other attendees.
This will be the background for outside the Empire. This is the red carpet where the cast and other celebrities will have their photo taken by the press for magazines, newspapers and the internet.
Often, movie premieres will have invitations sent out to perhaps the family and friends of the cast and crew members. They may look something like this:
Here is the invitation that I created for Movie 43:
I have decided to create the ticket like this as the colours stick to the colour scheme of the movie. I didn't want to make the ticket stand out too much as the posters and billboards are very eye-catching already. Also, I thought that this ticket does not give too much away and will therefore make the audience more curious about what the film will be like. I made sure the writing was clear and easy to read as well as making sure that I include the warning at the bottom to make sure that nothing is brought into the cinema that could disrupt the film for anyone. I made sure the time of the feature was included as well the production company at the top of the invite.
I have decided to present the Movie 43 premiere in Empire, Leicester Square, London. A premiere will get the press interested as they then have an event they can attend to take pictures of the celebrities as well as write their reviews of the movie. It gives them a chance to include more in magazines and newspapers, mostly because of how many stars are in the film.
Often, movie premieres will have invitations sent out to perhaps the family and friends of the cast and crew members. They may look something like this:
Here is the invitation that I created for Movie 43:
I have decided to create the ticket like this as the colours stick to the colour scheme of the movie. I didn't want to make the ticket stand out too much as the posters and billboards are very eye-catching already. Also, I thought that this ticket does not give too much away and will therefore make the audience more curious about what the film will be like. I made sure the writing was clear and easy to read as well as making sure that I include the warning at the bottom to make sure that nothing is brought into the cinema that could disrupt the film for anyone. I made sure the time of the feature was included as well the production company at the top of the invite.
My Billboard Ad
Here is the billboard advertisement that I have decided to create for Movie 43. I decided to create it like this as I think that it gives viewers a chance to see that the movie is quite random and funny. It is also something that the public would not have seen before on a billboard so it will make them want to use word of mouth to tell people about it. Also, it may make them want to stop and take a photo so that they can upload it to Facebook/Twitter and show all their friends and family. I decided to use the slogan 'The Most Shocking Movie You Will Ever See' as I think this gives the public the will to go and see the movie, just to see how shocking it really is. I decided to use the stills I did from the movie because I thought that they didn't give too much away but they were quite intriguing and are able to draw the public in as they don't know what to expect in the film from these images. My billboard will be included in places such as Commercial Road and popular places such as Leicester Square in London. This is because I would like to get the film noticed by as many people as possible and the way to do that is to include the billboard ad in popular places.
Thursday 14 March 2013
Movie 43 Poster
Here is the poster that I have made as part of my marketing campaign along with the QR code. My poster will be used on bus stops in busy places such as Commercial Road, Cosham, Fareham etc. It will be placed in busy spots because more people need to notice the film so that they would want to go and see the movie. The poster can be placed in magazines such as OK!, Now and Closer as this would entice more of an audience. As you can see, I made my poster very similar to the New Year's Eve poster as I thought that it looked effective and was a good way of drawing people in. Most of the cast members are included on the poster as well as names because I think people will see an actor/actress that they like and then perhaps decide to watch the movie. I've also included stills from the movie itself to give people an idea of what the movie is about as the title doesn't really give much away. I included the QR code which will draw a different range of audiences in as I've decided that if they scan the QR code on their phones, they can see exclusive clips from the film.
Wednesday 13 February 2013
Movie 43 - From Research to Marketing Campaign
From my research, I have decided that I will create a poster that is similar to the New Year's Eve poster. By this I mean I will include all the cast of the film on the poster to draw people in. To make my idea different and stand out however, I will include a QR code on the bottom of my poster that will allow the public to scan in the code and find exclusive clips from the movie. The movie poster is the most important part as without it, no one will really know that the film exists. The poster can be used anywhere, in magazines, newspapers, even on bus stops. Everyone will see the poster at some point so it is most important because it catches the attention of the public and lets them see that the movie exists.
New Year's Eve Poster
I have also decided to create an image on a billboard that will catch the eye of passers by so that they will want to stop and take a photo and upload it to Facebook. This image can then be shared by lots of people so that the word spreads around about Movie 43. The good thing about billboard advertisements are that they are very big and attract a lot of attention. Billboards usually do not have to be too extreme as people notice them anyway because of their size. However, when it comes to film advertising on billboards, I think the more extreme, the better. This is because it would then draw the public in and make them want to see the film because of how good the advertising was for it.
Billboard Advertising
I think Merchandise will be a good marketing technique to use as I can create T-Shirts and mugs etc. to help promote the film. There are a lot of films that have merchandise. Below, are some different types of merchandise for The Dark Knight and The Wolfman. As you can see, T-shirts and other type of clothing were made for The Dark Knight, which is what gave me the idea for T-shirts for Movie 43. Clothing items and books helped the marketing of The Wolfman. Other items that are good for movie merchandising are mugs, key rings and video games.
Examples of Movie Merchandise
Another idea was to create the premiere, I will decide where the premiere will be held, what the background for the images will be and I also will be designing the invitation to the premiere. Below is an example of a film premiere. The cast and crew members will all be there and will have their pictures taken in front of the backdrop for the press. The movie will then be played in the cinema where the premiere is held at a certain time. I will be designing the invitation to the premiere as these are important for all the guests and also include the design for the movie they are going to see.
My last idea was to write a press release to get the word out about the movie and also write who I am going to send my press release to. The point of the press release is to provide information to the media about the film. It will contain facts and information about the movie, the marketing for the movie including the premiere. It will also include how to get in contact with the production company and also the Facebook and Twitter pages for the movie. The press release will also contain the list of media that it will be sent to and why.
QR Code
New Year's Eve Poster
I have also decided to create an image on a billboard that will catch the eye of passers by so that they will want to stop and take a photo and upload it to Facebook. This image can then be shared by lots of people so that the word spreads around about Movie 43. The good thing about billboard advertisements are that they are very big and attract a lot of attention. Billboards usually do not have to be too extreme as people notice them anyway because of their size. However, when it comes to film advertising on billboards, I think the more extreme, the better. This is because it would then draw the public in and make them want to see the film because of how good the advertising was for it.
Billboard Advertising
I think Merchandise will be a good marketing technique to use as I can create T-Shirts and mugs etc. to help promote the film. There are a lot of films that have merchandise. Below, are some different types of merchandise for The Dark Knight and The Wolfman. As you can see, T-shirts and other type of clothing were made for The Dark Knight, which is what gave me the idea for T-shirts for Movie 43. Clothing items and books helped the marketing of The Wolfman. Other items that are good for movie merchandising are mugs, key rings and video games.
Examples of Movie Merchandise
Another idea was to create the premiere, I will decide where the premiere will be held, what the background for the images will be and I also will be designing the invitation to the premiere. Below is an example of a film premiere. The cast and crew members will all be there and will have their pictures taken in front of the backdrop for the press. The movie will then be played in the cinema where the premiere is held at a certain time. I will be designing the invitation to the premiere as these are important for all the guests and also include the design for the movie they are going to see.
My last idea was to write a press release to get the word out about the movie and also write who I am going to send my press release to. The point of the press release is to provide information to the media about the film. It will contain facts and information about the movie, the marketing for the movie including the premiere. It will also include how to get in contact with the production company and also the Facebook and Twitter pages for the movie. The press release will also contain the list of media that it will be sent to and why.
Wednesday 30 January 2013
Movie 43 Research
Movie 43 is the new comedy film that features many different actors including Kate Winslet, Richard Gere, Emma Stone, Seann William Scott, Halle Berry, Hugh Jackman, Steven Merchant and Elizabeth Banks.
The film was directed and produced by Peter Farrelly who also directed There's Something About Mary, Shallow Hal, Stuck On You and Me, Myself And Irene.
Below, are some of the existing posters for Movie 43. They use a certain colour scheme, which I am going to stick with and they also include pictures of the cast as well as cast names. The names on the poster are also all in a certain colour scheme which I think looks effective. I will make my poster similar to this and the New Year's Eve poster. I will also use the existing slogans for the film on my billboard and poster. For example, one of the slogans is below and reads: 'The Biggest Cast Ever Assembled'.
Here is the link to the trailer which is available on YouTube:
http://www.youtube.com/watch?v=A9fBCkwDW8c
Movie 43 was previously titled Truth or Dare, the idea for the film started in late 2009 and therefore there has been a four year wait for the film to come out. The film was shot from March 2010 to late 2012 and was released in America in January 2013. The film has received mostly negative reviews from critics and was one of the worst rated movies on Rotten Tomatoes.
One person stated: 'Movie 43 will earn a cult niche in cinema history if only for the film's bizarre coupling of high-octane talent with some of the worst comic ideas ever imagined'
Similar Movies:
Shallow Hal (Same Director)
Shallow Hal is a 2001 movie that was made by the same director. I am going to look at how this film was marketed and the outcome of the movie and it's marketing. The film stars Jack Black and Gwyneth Paltrow, where Black plays a shallow man named Hal who only see's beauty within looks. Until he meets guru, Tony Robbins who convinces him that beauty is on the inside. Hal then starts seeing the inner beauty of women and falls in love with Rosemary, a kind-hearted and funny Peace Corps volunteer. To Hal, she is thin and beautiful but in real life she is actually 300 pounds. Hal soons begins to see that beauty is on the inside and that you shouldn't judge people by what they look like.
The film has been rated with mostly negative reviews on Rotten Tomatoes, with 51% of people disliking the movie. Although, there have been some positive comments like:
'Often very funny, but also surprisingly moving at times' -Roger Ebert
'Disguised as a gross-out comedy simply in order to get made, it's a heartfelt portrait of living in our own skin' -Jeremiah Kipp
The original movie poster
Here is the link to the Shallow Hal trailer:
http://www.youtube.com/watch?v=NMLZnY2nLcw
The only problem with the trailer is that it does give a lot of the film away and this makes viewers bored when they watch the movie as they have already seen the funny parts of the movie and can predict whats going to happen at certain parts of the movie.
New Year's Eve (Movie with big cast)
New Year's Eve is a 2011 movie that also features a lot of celebrities, just like Movie 43. The movie is a romantic comedy directed by Garry Marshall and stars actors such as Halle Berry, Sarah Jessica Parker, Michelle Pfeiffer, Zac Efron, Ashton Kutcher and Robert De Niro. It also includes different stories, like Movie 43. It is based around a different group of people and their plans in New York on New Year's Eve.
The film has its own website that plays the trailer to the film automatically. It also includes the member of the cast at the top of the page and allows a link for you to enter the site.
I think the fact that they have used all the cast members on the dvd cover is clever as it can be a way to bring fans in. For example, if they see a cast member that they like, this may intrigue them and give them the need to watch the film, even if they haven't heard anything about it. Also, it has the tagline on the front 'Let The Countdown Begin' which does not give too much of the film away. I also think including the other films that the director has worked on is important as well because if they like those movies, then they will watch this one as they know it's a director that they know of.
The good thing about the trailer of this film is that it does not give too much away, it shows the different stories of the characters in the film and also makes sure that it includes every cast member in the film to draw people in.
The film was directed and produced by Peter Farrelly who also directed There's Something About Mary, Shallow Hal, Stuck On You and Me, Myself And Irene.
Below, are some of the existing posters for Movie 43. They use a certain colour scheme, which I am going to stick with and they also include pictures of the cast as well as cast names. The names on the poster are also all in a certain colour scheme which I think looks effective. I will make my poster similar to this and the New Year's Eve poster. I will also use the existing slogans for the film on my billboard and poster. For example, one of the slogans is below and reads: 'The Biggest Cast Ever Assembled'.
Here is the link to the trailer which is available on YouTube:
http://www.youtube.com/watch?v=A9fBCkwDW8c
Movie 43 was previously titled Truth or Dare, the idea for the film started in late 2009 and therefore there has been a four year wait for the film to come out. The film was shot from March 2010 to late 2012 and was released in America in January 2013. The film has received mostly negative reviews from critics and was one of the worst rated movies on Rotten Tomatoes.
One person stated: 'Movie 43 will earn a cult niche in cinema history if only for the film's bizarre coupling of high-octane talent with some of the worst comic ideas ever imagined'
Similar Movies:
Shallow Hal (Same Director)
Shallow Hal is a 2001 movie that was made by the same director. I am going to look at how this film was marketed and the outcome of the movie and it's marketing. The film stars Jack Black and Gwyneth Paltrow, where Black plays a shallow man named Hal who only see's beauty within looks. Until he meets guru, Tony Robbins who convinces him that beauty is on the inside. Hal then starts seeing the inner beauty of women and falls in love with Rosemary, a kind-hearted and funny Peace Corps volunteer. To Hal, she is thin and beautiful but in real life she is actually 300 pounds. Hal soons begins to see that beauty is on the inside and that you shouldn't judge people by what they look like.
The film has been rated with mostly negative reviews on Rotten Tomatoes, with 51% of people disliking the movie. Although, there have been some positive comments like:
'Often very funny, but also surprisingly moving at times' -Roger Ebert
'Disguised as a gross-out comedy simply in order to get made, it's a heartfelt portrait of living in our own skin' -Jeremiah Kipp
The original movie poster
Here is the link to the Shallow Hal trailer:
http://www.youtube.com/watch?v=NMLZnY2nLcw
The only problem with the trailer is that it does give a lot of the film away and this makes viewers bored when they watch the movie as they have already seen the funny parts of the movie and can predict whats going to happen at certain parts of the movie.
New Year's Eve (Movie with big cast)
New Year's Eve is a 2011 movie that also features a lot of celebrities, just like Movie 43. The movie is a romantic comedy directed by Garry Marshall and stars actors such as Halle Berry, Sarah Jessica Parker, Michelle Pfeiffer, Zac Efron, Ashton Kutcher and Robert De Niro. It also includes different stories, like Movie 43. It is based around a different group of people and their plans in New York on New Year's Eve.
The film has its own website that plays the trailer to the film automatically. It also includes the member of the cast at the top of the page and allows a link for you to enter the site.
Once clicking this link, the site then allows a scroll down box that allows you to learn about the film, see the gallery of images of the cast and crew, view downloads such as posters and wallpapers for fans and more.
Here is the poster and front cover of the dvd:
The good thing about the trailer of this film is that it does not give too much away, it shows the different stories of the characters in the film and also makes sure that it includes every cast member in the film to draw people in.
Subscribe to:
Posts (Atom)